May 8, 2013

Today, at Tween Brands, I plan to research different locations in New York to walk around and spot trends. The purpose of finding locations is to find both trendy areas where I can look at street styles as well as determine popular stores. Looking at street styles allows me to see how people are applying the trends I researched to their everyday attire. Pinpointing stores will show me how retailers are representing trends both with their designs and visual displays. For example, the clothing that is placed at the front of the store or displayed in the window is more popular than the items on sale.

I plan to located stores by looking through magazine clippings I have previously collected, looking at blogs and researching travel sites.