Today I met with Vida Farwana, the manager of Saks Fifth Avenue's fine jewelry department.
Vida began her career in computer sciences and then went back to school to study management.
Vida explained that buyers for Saks determine which collections they want to sell in their stores. Then, vendors will host trunk shows where buyers select individual items outside of the collection to sell. However, according to the demographics of the store's location, Saks stores may have different merchandise depending on the consumer's styles.
The visual displays of the fine jewelry are done by the Saks visual team and the sales clerks will refill the displays with different merchandise as items sell.
While most jewelers do not work according to season, Ippolita stays up to date with changing styles.
Vida shared that the latest trends include layering and summer colors such as greens and blues. Marc Jacobs even designed stackable watches for this season.
No comments:
Post a Comment