Wednesday, May 15, 2013

Maidenform

Today I spoke with Cathy Goodman, VP of the intimates manufacturer Maidenform.

Cathy informed me that the main apparel trends for this summer are "tanks and dresses with peek-a-boo treatments". Bright colors are very popular this summer, especially green.
Maidenform adapts to these trends by manufacturing multiway convertible bras.


Maidenform translates apparel trends by making bandeaus and crop tops.

Maidenform's best selling item is their Flexees Fat-Free Dressing innerwear/outerwear tank.

Cathy shares, "there are an average of 42 components in a typical bra, but the main material is nylon/Lycra (microfibers)".

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